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Looking to improve your article writing? Look no further than the current political landscape.

Ask any political junkie what makes or breaks a candidate, and you’ll get any number of answers: public gaffs, private blunders, bad policy decisions, incredibly poor choices in friends and supporters. All have the potential to derail a promising campaign.

This season, a new threat to success is strikingly clear. In today ’s sound-bitten world, it comes down to being Yumi. And Yumi is all about good writing. Whether you are writing articles, speeches or site copy, one rule remains clear.

Let ’s look at how the three most viable candidates chose to announce their candidacy:

“I announced today that I am forming a presidential exploratory committee. I’m not just starting a campaign, though; I’m beginning a conversation — with you, with America. Because we all need to be part of the discussion if we’re all going to be part of the solution. And all of us have to be part of the solution.” (Sen. Hillary Clinton, in Presidential Exploratory Announcement, January of 2007)

“Today, I announce my candidacy for President of the United States. I do so grateful for the privileges this country has already given me; mindful that I must seek this responsibility for reasons greater than my self-interest; and determined to use every lesson I’ve learned through hard experience and the history I’ve witnessed, every inspiration I’ve drawn from the patriots I’ve known and the faith that guides me to meet the challenges of our time, and strengthen this great and good nation upon whom all mankind depends.” (Sen. John McCain ’s announcement speech, April 25, 2007)

“Let me begin by saying thanks to all you who’ve traveled, from far and wide, to brave the cold today. We all made this journey for a reason. It ’s humbling, but in my heart I know you didn’t come here just for me, you came here because you believe in what this country can be. In the face of war, you believe there can be peace. In the face of despair, you believe there can be hope. In the face of a politics that ’s shut you out, that ’s told you to settle, that ’s divided us for too long, you believe we can be one people, reaching for what ’s possible, building that more perfect union.” (Sen. Barack Obama, in his campaign announcement, February 2007)

Okay, pretty standard politico-talk from three bright, popular senators. Nothing too earth shattering, and in the larger global context, not all that far apart in context and meaning. So what makes the difference between written words that merely inform and ones that inspire? It comes down to simple math.

Do this - go back through each senator ’s opening remarks and simply count the number of times the candidate mentions “Me” (themselves) vs. “You” or “We” (the American people). The ratio of “Me” references to “You” references is what we call “The Yu:Mi” factor. The most inspired and inspirational writers understand the importance of hitting at least a 3:1 Yumi ratio.

Senator Clinton hangs in the balance; her speech contains as many “You” phrases as “Me” phrases, at four each. Senator McCain blows the balance entirely; talking about himself a full eleven times and about us merely once. Okay, two if you’re being generous and giving him “this great and good nation” as one more. Still, 2:11? Hmmm.

Now look at Senator Obama ’s words. Clearly, he understands the power of the Yumi factor. His opening remarks contain 12 references to “You”, and a mere three about himself, or “Me”. He has hit on a fantastic Yumi factor of 12:3, or 4:1. Not only is this Yumi, it ’s delicious.

Witness the results:

Both McCain and Clinton have urged voters to focus on the issues, not on Obama ’s fancy speeches and inspirational rallies. Evidently, they see the effect of Obama ’s words on the crowds. People feel what he is saying and they connect on a very personal, almost primal level to his words. Politics aside, it ’s powerful stuff.

Sometimes good writing comes down to old fashioned math. Learn to write about your audience, not about you. Really, it ’s just plain Yumi.

So you are now at the chapter four of your dissertation project that is Dissertation methodology and you are stuck. Ok, let’s see what Dissertation methodology actually is…

Every dissertation project includes a chapter which contains necessary information about the subject of this work – this chapter is called dissertation methodology. A dissertation ’s methodology may consist of four parts:

1. Participants
2. Instruments
3. Procedures and
4. Data analysis

In general, Dissertation Methodology refers to the use and selection of particular strategies and tools for data gathering and analysis. Some methodologies hold both data gathering and analysis, such as content analysis, ethnography and semiotic analysis. Others apply to a single section i.e. either to gathering or analyzing data. Dissertation methodology support the each statement in your dissertation paper by referring to the original work or by published scientific literature.

The section on methodology should include a justification for the choice of methodology for data gathering and data analysis. In that you should consider what alternative methodological tools and strategies might have been employed, their advantages and limitations for the present purpose. Your choice of methodologies should be related to the theoretical framework outlined earlier.

Dissertation methodology is based on your research question as well as on the goals you set to attain. Your description of methodology has to be clear and understandable just as the research question. You should consider that some readers of your dissertation will not be pro in your field of study, and you have to make them able to grasp the idea of your dissertation project.

Generally dissertation methodology section includes experiments, observations, interview, surveys and analysis. Incase the topic you are writing about is new, the method will be exploratory then. When writing dissertation Methodology section, its better to consider the following important points

What exactly is your way to conduct research?
How did you choose it?
Why did you choose that specific dissertation method?
From whom and how you get help during your research?

http://www.dissertation-help.co.uk/methodology_dissertation.htm

Here is a step by step guide to complete your dissertation methodology chapter.
• Try to create a plan or an overview according to which you write your dissertation methodology – it is better to know what your next step should be in order to not miss an important issue or point. This is about your Dissertation - even some minor mistakes can influence the overall impression of your work.

• Patience and concentration is what you need there most – if you do hurry and try to make this part of your dissertation quickly, you put yourself under the threat of making many mistakes which results in spoil your grade.

• Plan your time – assign yourself a time period in which you should be able to check your work and correct mistakes. Also check the correctness of the presented information.

• Conduct a thorough research, which you will present in your dissertation methodology.

• Gather literature sources, which will contain the information for your dissertation methodology.

• Analyze your practical achievements and the theoretical issues – write there results in the dissertation methodology.

• It’s good to be logical in your dissertation methodology – you may divide this chapter into logically connected sub-chapters or paragraphs.

Following the above specified path, you will not only able to accomplish your dissertation methodology on time but also error free.

The most effective and cost efficient way to get visitors to your website is by the use of article marketing. Articles not only contain useful information or content on a particular subject but they also contain the url or hyperlink to the site of your choice. It is a simple matter to submit your article to these places which should, wherever possible, be popular websites; it doesn’t take to long before the visitors begin to arrive at your site. Acceptance of content at sites like this is a little like a thumbs up to you as well and can be of great benefit; by improving your standing, you will by default, also improve the level of trust people have for you.

Article marketing carried out this way (i.e. more than once) will get people to look upon you as an author whose work they will seek out because the content is good. Convincing people of your knowledge in certain areas ensures they will always trust what you write. Although it can take a while, this traffic from people that trust you will help your own search engine ranking; the benefit of this is there will be an increase in people that find you through the search engines. The more websites that link to yours, the more traffic you will achieve; all of this comes with no charge so you are actually able to market yourself for free.

It is the links placed in the text and at the bottom of the page that makes article marketing so useful, successful and popular! Your article must have good content if you want it placed in many websites because this in turn will link back to your own website which of course will increase the website ranking. Unfortunately you cannot normally expect your site to be listed straight away with the search engines. Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously.

Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. Remember that visitors do not know that your website is trying to get them to buy something. The more truthful you are about what you are doing, the more visitors will appreciate it providing the information you supply is relevant to their search. It is once they have entered your site where you have the chance to sell to them. This a little like taking them by the hand so they know what they are buying and most importantly, why. By doing this you are securing any order you make and will receive less refund requests.

If you want visitors to your websites then you must continue your article marketing this way; regularly submitting articles is necessary and should not be viewed as something you only have to do once. It is not just articles that you write that will be on other websites but if your site is good, you will receive links from other websites also; your content or article will have information that other people are seeking. You cannot dismiss just how effective article marketing is at getting people to your site for free; provided you keep adding unique, but relevant, content to your site, visitors will return.

Have you never needed an article and had writers block? You get stuck and just can’t seem to get your thoughts down on paper. Getting writers block happens to the best writers and if you’re in business and need extra content for your website or blog, hiring a ghost writer may be just the answer for you. Hiring a writer for your company articles makes good since if you’re too busy to write them yourself.

Many small companies the owner if the chief cook and bottle washer. To save money, you have to wear many hats to try to save money for your growing startup company. When a company becomes more established, the owner may find he just doesn’t have the time to sit down at his computer and take the time to crank out an article a few times a week. When you get to that point it in business it makes good sense to look to hire a good ghost writer to write articles for your company.

Hiring a ghost writer to write articles for your company isn’t very hard to do. Many article directories offer this service. If your business is very specialized, you may be more challenged to find someone who can intelligently write good fresh content for your website. In a case like this you may choose to try to use a service that specializes at doing this kind of service.

When hiring an article writer one thing good to look for is someone who has a lot of varied experience in many different fields. If you trying to write about car sales, look for a writer that has sales experience in closely related fields. Sometimes too good of a writer may alienate the customers audience if his vocabulary doesn’t match that of the reader. You may have to weed through several writers until you find someone who matches the style and experience of the company web owner.

Reading samples of past articles the author has written on varied subjects is a prerequisite to hiring a good writer for your company. Take your time by doing your research when you are looking for a potential candidate author for your blogs, newsletter or articles. See how closely some of the articles match what you want to hire them to write about.

You can use messaging services like MSN messenger to chat with your author if they reside in a different country then your own. Hiring oversea writers from countries like Thailand and India can save you money and you can get quality writers without the overhead involved with the cost of living of that in the west.

Many overseas companies have people you can hire for as little as $5 dollars an hour. Skilled content writers may be hundreds less per job then what writers in the west may charge. You want to make sure to check their work to make sure your getting quality at a fair price.

In summary, hiring a ghost writer may be the answer to carry out your message to your customers when the owner is too busy with other facets with running the business. Hiring a good writer isn’t hard if you take the time to research your writers past articles and writing work and make sure their style fits that of your own. Hiring oversea ghost writers can save you a lot of money if you’re lucky enough to find a highly skilled writer who can match your style.

The use of article marketing is still the number one way to get more people to visit your website and one that won’t cost a cent! While the article should have value in itself for the person reading it, there should also be one or more back links to where they will find more information. For the best response, a website or blog for example that is well visited each day is the best place to submit it; within a relatively short period you should start to experience more visitors at your site. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted; you will become a trusted person which means a great deal in the virtual world.

This method of article marketing needs to be done almost every day if you want your name to be associated as an expert so people look for your work. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. The purpose of all this is to increase your credibility with the various search engines; by default this will increase the number of organic visitors you receive that have searched for something your site has information on. If there are many websites which link with your website then it increases your website ranking which in turn boost up your traffic gaining. all of this comes with no charge so you are actually able to market yourself for free.

A number of links to other relevant sites can be placed in the body text (not too many) when using article marketing. The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Sometimes, however, search engines can take some time before they actually list your site; Google can actually take months on occasion. Normally however, constant submission of articles can speed the process up, especially with the back links from authority sites.

Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. Don’t forget that many visitors to your site are not visiting to buy something. People searching for details about a product or service will not mind the sales side providing the information is interesting. Once on your site it is not a complicated matter to show your visitors what it is you are selling. This procedure is almost like a safety net because you are explaining the process to them so they will not misunderstand. It is this sort of method that stops people from cancelling their order a few days later.

If you continue your article marketing this way you can expect a profitable future; do not think for one minute that this is will be a success if it is only done the once! An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site; don’t forget, your article will contain information that people are searching for. With the many ways to drive visitors to your site, article marketing is still the most efficient; with relevant, quality unique articles, visitors will keep returning.

Today I want to share with you a few tips on how to get people more excited about what you sell. Wouldn’t it be great to have customers so excited to buy what you have that they’re tripping over each other to get it? Well then, the one thing that can really make or break your ad or sales letter is the offer. My aim is to create the most irresistible offer I possibly can, so that people would feel silly if they didn’t take advantage of it!

Let me give you an example: Let ’s say I want to offer you a $30,000 car. It ’s $30,000, so it ’s a pretty good car right? The problem is, you’ve already got 1 or 2 cars, and you don’t really need another one. So I’d have a hard time making a sale, because it ’s quite expensive and you don’t really need it.

But what about if… I threw in a $400,000 house, for FREE, for you? As a bonus, for buying the car. That car is looking pretty good right now, isn’t it? You would buy the car, even if you didn’t need it, just so you could get the house right? And if you didn’t take advantage of this offer, you’d feel pretty silly wouldn’t you? There ’s no doubt, because the value on offer is… irresistible!! This example is way over the top of course, but it still proves a point. You would buy the car anyway, even if you didn’t need it,
just to get the bonus house. And there ’s many ways to adapt it to your own business.

The key is to use bonuses that have a low cost to you, but a high perceived value to your customer. If you’re selling something for around $100, then why not offer a free report, free cd, or free dvd which explains to your customers the benefits of owning your product? You might have to go out and create these things, and it will still cost you some money. But if you pay a couple of bucks to put a cd together, you could then value the information on the cd at $20, $50, or even $100 if you like.

It will all come down to the solutions they provide - the benefits - to your customer. Put a few of these bonuses together, and suddenly your $100 product now comes with $300 worth of free bonuses. And this is how you start to create an irresistible offer! Now let ’s start to look a little further outside the box.

What if you went to a local non-competing business and said something like this to them - “I’m about to start an advertising campaign, and I’d like for us to grow out businesses together. Please give me a voucher for 50% off, or 2 for 1, or whatever you prefer, and I will promote you by giving these vouchers to my customers. That will give you a chance to get new customers you would never have had and possibly turn them into long-term clients, plus it won’t really cost you anything because you’ll only make money that you otherwise wouldn’t have when they use the voucher. You won’t lose, you can give great value to your customer without expensive advertising, and it looks great for your business.”

Do you think any business owner with any savvy at all would refuse that offer? They can rest assured that any advertising costs will come directly from the sales they make from customers they would never have had, and you get to give your customers possibly $30 or $40 worth of value, or even more if you want! Now what if you could get a few local businesses together in on the deal, say a restaurant, a video store, a gym, mechanic, cinemas and the hairdresser?

That would be a great little bonus package to offer your customers, right? And it wouldn’t cost you anything! Can you feel your customers starting to get excited now, knowing that you could give them hundreds of dollars worth of extra value, compared to the next guy who just offers the basic service for the same price?!

I’d like to talk to you about your voice. This could be a bit difficult considering I’ve probably never heard your voice before. Actually, I don’t believe anyone has really heard your voice! Do you know why? Because you’re too afraid to let anyone hear your real voice. I’m talking about your advertising voice of course, and no-one has heard it because it ’s much easier to run with the crowd and have the same voice as everyone else. Which is NONE!

Yes, you, and 99.9% of business owners are too scared to have a voice in your advertising which actually sounds real. Which sounds like you’re communicating to a friend, like in a letter. Don’t believe me? Well take a minute now just to open up your local business directory, like the yellow pages, and what do you see 99% of all the ads look like? Usually there is a logo, maybe a few bullet points that tell you what they do, and a contact number at the bottom, right?

Apart from letting you know what the shop sells, does this ad actually connect with you on an emotional level at all? No way in the world, right? These types of ads are everywhere, and it ’s not necessarily the person who runs them who ’s to blame - they’ve just never been taught to market effectively. The thing that ’s missing in most marketing today is IMPACT.
And EMOTION creates that impact.

This is your voice. This is the real you. And when you can inject some of your own personality into your advertising, believe it or not, it can be the thing that makes or breaks its effectiveness. Why? Well let me ask you this, have you ever received a letter or an email from a friend or family member… and after reading it found it ’s left you with a nice feeling inside? Or even a negative feeling? The important point is that an emotional resonse was triggered inside you, something that gives you a feeling of warmth or closeness with that person.

It ’s a powerful thing, and here lies the secret to successful communication with your prospects. Right now I could write you a letter that you’ll forget tomorrow. I could also write you a letter you’d never forget for the rest of your life. They could both be written on paper, but it ’s what is written on the paper which can make a huge difference to the impact, and it ’s the impact that gets you REMEMBERED!

This is the difference between your advertising being forgotten tomorrow, and having people talk about you for the next week with their loved ones, or around the water cooler. One of your first priorities when it comes to your advertising should be to get REMEMBERED! The more you are remembered, the more likely you are to make more sales.

So how do I do that, I can hear you ask? Well first of all, you can simply take your average ad which looks the same as everyone else ’s , and just by turning it into an editorial style, pretend you’re writing a letter to a friend. Make sure you always speak in conversational tones, like it ’s just you and your reader. You may be planning a great big advertising campaign that will be viewed by millions of people, but if you try to write to millions of people all at once, your message will be confusing and get lost.

There ’s an old saying, ‘if you target everybody, you target nobody’. Think about advertising on the internet. You can potentially reach almost every person in the world. But each time someone reads your ad, it ’s only one person sitting at the computer looking at the screen. So write your ad as if you’re writing just to that one person like it ’s your best friend, and you’ll find you have a dramatic increase in response!

Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.

Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work. You can throw up a Blog, hook up to an RSS feed and syndicate your writing.

You can form online communities with other writers. Readers can give immediate feedback on your work. You can promote your work in the virtual book stores such as Amazon.
The Internet has become a writer’s paradise. With the advent of the Internet, you no longer are limited as a writer,. With a little research you can become a writer/publisher. Think of the possibilities. Every word you write can travel the globe in the blink of an eye.

*Why would you want to be a publisher?
You can make money before your book is even written.
Before the Internet, writers had to find ways to support themselves while working on their novels or stories. Now if you’ve got a book that will take any length of time to complete, you can still make money by joining affiliate programs for books by other authors.

*You can start an online newsletter.
What an advantage you have over writers of the past. With your newsletter, your readers get to know you and your work. You have a waiting audience for the day your book is released.

* You can start your own Blog.
You can plug your Blog into an RSS feed and your work can be accessed on the entire network.

* You can start your own affiliate program.
Sites such as Clickbank take the hassle out of having an affiliate program. They process the orders and pay commissions to your affiliates. It is a turnkey system for under $50. Your affiliates are an army of salesmen ready to promote your work around the globe. They can reach more markets than you could on your own. It’s leverage in action.

* You can build a theme oriented site drawing readers and writers from around the world. It is like having your own Disneyland for writers.

* You can set up your own autoresponder course geared to your market. Educating and selling on autopilot.

* You can create free ebooks. Take a few of your chapters and create the book as a preview. You’re giving readers enough information to decide whether they want to buy your book.
You can also add links to your website, Blog and other books in the free book. .

* You can write for the online newsletters in your target market.

* You can allow webmasters to host your articles on their site.
Imagine thousands of websites promoting your work.Think it can’t happen. Think again.
Without even realizing it was happening, my articles are published on 4000 websites at any given time. Most of those articles are there for the duration.

Imagine what you could accomplish if you put some effort into self promotion.
I’ve just scratched the surface of the possibilities. The difference between being a writer or a writer/publisher is just a shift in mindset. If you’re willing to get out of your comfort zone, the sky’s the limit.

A cartoon illustrates the mindset of a winner. There’s a little boy throwing the football with his father. His father looks at him and says, “Son, with a little practice, you can be making the big money they’re paying professional football players.”

The little boy smiles and looks at his father and says, “Dad, I don’t want to be a football player. I want to be the man who can afford to pay all those salaries.” From the mouth of babes.

It’s in your hands. Do you want to stay in your comfort zone and limit your possibilities, or do you want to expand your thinking and build a publishing empire? In the immortal words of Shakespeare,

“Why, then the world’s mine oyster, Which I with sword will open.” Is the world your oyster? If not maybe it’s time you expanded your thinking.

1. The word “free” in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you’ve created. Let them know the perceived value of the free item.

Also, it ’s not free forever, right? How about for the first 50 visitors, or free until a certain date.

Using a power word together with another one will have a mind-altering affect on your visitors. Try the word “limited” in your ad with the word free. People will go out of their way to own or receive your stuff if they think it ’s exclusive, or limited. To them it means it has extra value to it.

2. Use the word “new” in your ad, if it really is new. If it ’s not new, add some detail that makes it so. People want to know what ’s new, they want to be one of the first to have it. If it ’s new it may be a breakthrough service or product, one that could improve their life.

Here ’s a word to be careful of, “Easy”. Too many times to too many people, easy means, if you have a degree in physics it ’s easy. Most things take some effort. And don’t use “easy” when marketing your business opportunity.

“Simple” is a better choice. People will believe that with some effort the thing is simple. People like simple steps to making money. Nobody likes easy steps to making money, because we all know making money isn’t easy, it ’s work.

3. The word “important” in your ad is, important. Your visitors do not want to miss important info that might affect them in any way. “Important” is like a stop sign, people will stop and take notice.

You saying that it ’s important is not enough. Back it up with facts. Give them the hard numbers like, over a billion sold, or, eleven million dollars paid out in commissions.

People look for the word “testimonial” when they see the word important. They don’t if the word is free, but if it ’s “important” give some facts or a “testimonial” in your ad. People want to see believable proof. It should be specific, reputable proof. This is a good way to build trust too.

4. Write like you’re talking to one specific person in mind. Use the word “you” in your marketing. This triggers a personal connection and can make it seem to your visitors that you’re talking to them. It ’s been said that addressing your visitor in your ad attracts them to read the majority of the ad. And like wise marketing that is less personal is abandoned sooner.

5. Consider using the word “fast” in your advertising. It ’s attention getting and a real trigger to people ’s purchasing reflex. Who doesn’t want it all fast? Fast results, fast delivery. Time is of the essence nowadays.

Along with “fast” you will do well to use the word “now”. Now is giving them direction. It ’s the call to action. When we are in front of a salesperson they use their voice, their eyes, their entire body to get you to buy. Online you’re at a disadvantage, you have to take the prospect by the hand and tell them several times, “click here now”, or “go here now”.

The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don’t get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end.

Here are 3 effective strategies to help you achieve this.

1. Break up your copy

Remember your prospect is looking for a reason to turn the page or click off to another site so it ’s not just what you say but how you present it.

Use short paragraphs and sentences.

And break up your copy with Subheadings.

Subheads make it visually more appealing for the reader so they are more likely to start and continue reading if it looks easy.

Just be sure that the copy that immediately follows is totally relevant to the headline. And that each section flows into the next.

You should use them like bridges throughout your copy to move your reader from one point to the next - linking all the main elements of your letter. This also means that skimmers can quickly scan or scroll down your entire letter and still get the message even if they are not reading every word.

2. Turn features into benefits

You’ve maybe heard that we’re all listening to our own radio station called WIIFM or “What ’s In It For Me.”
So if your prospect is thinking in “what ’s -in-it-for-me” terms then you need to be writing in those terms.

They will only be stopping on your ad long enough to see if there is a possible solution to their problem.
And to keep your reader interested you need to be writing in WIIFM terms throughout your copy. Not just in the headline.

This means writing in benefits and not just features. Your prospect is not interested in your product or it ’s features. They are only interested in what your product or service can do for them.

A simple way to translate features into benefits is by using the 2 magic words “which means”. If for example you are selling a television set with a really big screen. You could write “The top model in the A-brand range has a big 60 inch TV screen which means you can create a movie theatre in your very own living room”.

3. Use bullets effectively

Like subheads, bullet points help break up your sales letter and make it easy to ready as well as appeal to skimmers. People like that sort of checklist, like rapid fire.

Some of the most effective bullets are

- Blind bullets which are a teaser and don’t give anything tangible but they do create curiosity.

- Give away bullets where you give the reader a nugget of tangible information which makes them think if you are giving this away the information you are selling must be really great and valuable. Use this sparingly, say one at the beginning and one at the end of your bullet list.

- Short sentence bullets that let you pack in a lot of information in a concise way. Like a shorter version of a short paragraph.

- Written in benefit terms that translate a feature into a benefit that solves the reader ’s problem.

Use these techniques to have your prospect reading your letter or ad right till the end you are bound to increase your sales results. Especially if they trust what you say.